Full-service digital agency · Since 2012
Bayside, Melbourne · Australia-wide
Business brains.Digital muscle.
We connect business strategy, digital marketing and hands-on delivery. First we understand your business. Then we find the practical opportunities, build a clear plan and help make it happen.
01 / Who we are
An agency that starts with the business.
MR SEO is a full-service digital agency based in Bayside, Melbourne. Since 2012 we’ve worked with businesses across Melbourne and Australia that want their marketing tied to real commercial goals — not activity for its own sake.
We help business owners and managers decide what to do next, then we do the work — or hand over a plan they can run with.
“Something isn’t working, but I’m not sure what.”
We look at the whole picture — website, search, ads, offer and enquiries — to find where the real gaps are.
“I’m about to spend on a website or ads. I want it right.”
We make sure the investment has a clear job to do before you commit, and that it connects to the rest of your marketing.
“There’s too much to do. Where do I start?”
We prioritise. Quick wins first to build momentum, then a sensible sequence towards longer-term growth.
02 / What we do
Big-picture thinking. All the moving parts.
Five areas of work, one joined-up team. We connect your strategy, website, search visibility, advertising and creative so each part supports the others.
Strategy & consulting
For when you’re not sure where your next dollar or hour should go.
Growth roadmaps, digital marketing consulting and business-first planning. We work out what matters most, what to fix first and what can wait.
- Roadmap strategy
- Digital marketing consulting
- Business growth planning
Get found
For when customers are searching — and finding your competitors.
Local and national search engine optimisation, plus AI search optimisation so your business is clearly understood by AI-powered search and answer tools.
Paid advertising
For when you need enquiries now, or your ad spend isn’t pulling its weight.
Google Ads and Instagram & Facebook advertising — strategy, setup, management, creative and tracking, focused on return rather than clicks.
Websites & build
For when your website looks dated, doesn’t convert, or doesn’t talk to your systems.
WordPress and custom websites with a clear job to do, web programming and integrations when you need more, and reliable hosting and domain management.
- Website design & development
- Programming & integrations
- Hosting & domains
Design & creative
For when your campaigns and materials look inconsistent or rushed.
Graphic design and digital campaign assets — ad creative, social graphics, landing page visuals and the details that keep your brand looking sharp.
- Graphic design
- Campaign assets
Strategy and delivery under one roof. The people who help shape your plan understand how it gets built — so recommendations are practical, sequenced and realistic for your budget.
Tell us about your business03 / Our approach
Business first. Channels second.
We don’t walk in recommending SEO, ads or a new website. We start by understanding your business requirements — then recommend what’s most likely to make meaningful progress.
- What does your business offer — and what do you most want to sell?
- Who are your customers, and how do they decide?
- Where do your enquiries and sales come from today?
- What’s working, and what’s underperforming?
- What are your goals, constraints and budget?
- Which opportunities are most likely to move the needle?
Set priorities.
We recommend where to focus first, based on your goals, budget and the opportunities that are most realistic for your business.
Grab quick wins.
We look for the low-hanging fruit — accessible improvements that can build momentum early and help fund what comes next.
Build the long game.
We map a pathway to longer-term growth, with a sensible sequence of work and clear measures of success.
We focus on return on investment and set clear expectations. We don’t guarantee revenue, rankings or advertising returns — no honest agency can — but we do tell you what we think is most likely to work, and why.
04 / Roadmap strategy
Clarity first. Then go.
Before you buy another campaign or rebuild another website, get a clear view of where you’re going and what will actually move your business forward.
Our roadmap strategy is a standalone engagement. We run a detailed strategy meeting, ask the right questions and get a clear understanding of your business, customers, offers, current marketing, challenges and goals. Then we turn it into a practical roadmap.
How the roadmap worksWhat your roadmap covers
- Priority actionsWhat to do first, and why it matters most.
- Accessible quick winsImprovements that can build momentum early.
- Longer-term opportunitiesWhere sustainable growth is most likely to come from.
- Channels & website improvementsThe marketing channels and site changes we recommend.
- A suggested sequence of workWhat happens in what order, so effort isn’t wasted.
- Measures of successHow you’ll know whether it’s working.
Start here
Discovery call
A free, no-obligation conversation once we’ve reviewed your enquiry and think we can help. We get to know your business and work out whether — and how — we should work together.
- Free and no obligation
- By invitation — if we can help, we email you a link to book a time
- Big-picture: your business, goals and the right next step
Go deeper
Roadmap strategy
A paid engagement. We agree the scope and fee with you before any work begins, then dig into the detail and deliver a practical plan you own.
- Detailed strategy meeting and questions
- A written, prioritised roadmap
- Use it with us, another provider or in-house
05 / Agency leadership
Led by business thinking.
MR SEO is headed by David Lurie, who has operated the agency since 2012.
David’s experience building and operating businesses shapes how our agency approaches strategy, investment priorities and execution. We understand the decisions behind the marketing: what to invest in, what to fix first, what to measure and when to change direction.
When you work with MR SEO, you work with David and our team. David helps set direction and priorities; our team brings the plan to life across search, advertising, websites and design.
06 / In our clients’ words
Don’t just take our word for it.
Some of the businesses we’ve worked with, in their own words.
Been with MR SEO since 2012 and our business has grown from a small operation to doing $1.5–1.8 million annually, consistently.
David is a guru when it comes to SEO and marketing strategy. We enquired about SEO and ended up with a complete digital marketing strategy.
David and his team took us from tadpole to whale in our industry. He showed us the way forward with his strategies — we were lucky to have found him.
Got us out of the penalty sandbox from Google and back to #1 in our industry across dozens of search phrases.
#1 ranked for our main search term within 3 months — amazing!
They have the experience, the knowledge and the know-how. Thank you David, aka “MR SEO”, for all you have done.
07 / Good questions
Before we talk.
What happens after I send my business brief?
Our team reviews every enquiry personally. If we think we’re a fit and can help, we’ll email you a link to book a free, no-obligation discovery call. We don’t publish a booking calendar — every invitation is sent personally.
What’s the difference between a discovery call and the roadmap strategy?
The discovery call is a free, no-obligation introductory conversation to understand your business and whether we should work together. The roadmap strategy is a deeper, paid engagement: a detailed strategy meeting followed by a written, prioritised plan. We agree the scope and fee before any roadmap work begins.
Can I just get the roadmap?
Yes. The roadmap is a standalone service. It belongs to you, and there’s no obligation to use us for implementation — you can run it yourself, hand it to another provider or bring us in.
How much do your services cost?
It depends on what your business needs. We scope work once we understand your goals, and we agree fees with you before anything starts. The budget fields in our enquiry form help us suggest a sensible starting point.
Can you guarantee rankings, AI recommendations or ad results?
No. No agency controls Google’s rankings, the answers AI tools generate, or how people respond to ads. We focus on sound foundations, practical priorities and measurable progress, and we’re upfront about what’s realistic.
What is AI search optimisation?
More people now ask AI-powered tools — like Google’s AI features and chat-style assistants — for recommendations. AI search optimisation helps make your business easier for those tools to find, understand and reference, through clear website content, accurate business information and a credible presence across the web. Read more.
Is my advertising spend the same as your management fee?
No. Advertising spend is what you pay directly to Google or Meta for your ads. Our management fee is separate and agreed upfront, so you can see exactly what you’re investing in.
Do you build WordPress websites?
Yes. We build WordPress websites and fully custom websites, depending on what suits your business, budget and how you want to manage content.
Do you only work with Bayside businesses?
No. We’re based in Bayside, Melbourne and work with businesses across Melbourne and Australia. Meetings can happen online.
Your next move
Tell us about your business.
Tell us about your business and where you want to go. Our team will review your enquiry and, if we think we’re a fit and can help, reply with a link to book a discovery call.
- 01Send your business brief using this form.
- 02We review every enquiry personally — there’s no automated booking.
- 03If we’re a fit, we email you a link to book a free, no-obligation discovery call.
Prefer to talk first?
1300 147 714Bayside, Melbourne. Working with businesses across Melbourne and Australia.
Your business brief
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