by David Lurie - Mr SEO | Nov 5, 2015 | Client Profiles
When Tally Ho Catering were referred to me they were looking to take their business to the next level. In order to do so they needed to generate more business.
Fortunately for them generating leads online is my area of expertise.
It has been since 2003 when I gave up a nice six figure corporate job to start my first online business.
In fact online lead generation was one of the skills I mastered quite early on.
I had to... otherwise my business wouldn't have succeeded as well as it did.
For most business owners and entrepreneurs trying to grow and build a business, "lead generation" is the key to their success.
Without phone calls and email enquiries coming in you cannot make sales.
No sales... no money!
This was the problem for Tally Ho.
They had a legacy client base and some lead coming in, but not enough to take the business to the next level.
One of the first things I did with them was look at what marketing strategies they had in place.
Again, like many business owners they really didn't have a lead generation strategy.
Putting an advert in the local paper, on Yellow Pages or setting up a Facebook page are not what I call smart lead marketing or lead generation strategies.
They are what I call hope based marketing or advertising.