by David Lurie - Mr SEO | Feb 11, 2015 | Client Profiles
One of my old clients Decor8 Curtains, Blinds & Shutters rang me out of the blue the other day to ask me if I could help him generate more leads for his curtains and blinds supply and installation business.
At first I was a little surprised.... but then as I listened to him explain his current situation things started to become a lot clearer to me.
His current web design company who claimed to be able to help him with his SEO and online lead generation simply wasn't delivering what they promised.
He called me up because for 3.5 years I had been sending him leads via some of the curtain and blinds websites i'd built and done the SEO for.
The websites I built were based on my Online Real Estate Profits Business Model which make up one of my multiple income streams.
He was the exclusive advertiser on those sites and got heaps of leads and made a lot of money as a result.
....until he cancelled his advertising agreement.
The phone call made me curious as i hadn't really taken notice of the curtains and blinds Melbourne industry for a long time, not since I did the initial keyword research for the niche back in 2009.
Me being me I coudn't help myself. I had to know what were the top performing, most searched keywords when people were looking for information on curtains, blinds and plantation shutters in Melbourne.
Did they all search at a city level using prhases such as "curtains and blinds Melbourne" or "plantation shutters Melbourne" or did they use search phrases that were more local seo orientated like "curtains Doncaster", "curtains and blins Melbourne East" ?
I had to find out...
So as I do for every new client I did the keyword research to find out what words, prhases and search strings where the most popular, and also to find high profit opportunity long tail keywords with minimal competition.
Here is what I found...
I was gob smackd at how much the cost per click for words like blinds Melbourne and curtains Melbourne had gone up. I remembered them being around the $1.50 - $2.00 mark only a few years back.
And the cost per click for anything to do with plantation shutters had also risen significantly.
That's a lot of money to pay just for a click to your website for keywords like "plantation shutters Melbourne", "window shutters Melbourne " and "roller shutters Melbourne". No wonders small business owners find marketing on Google hard and confusing.
This is why seo is so important and needs to be part of every small business owners online marketing strategy.
I quickly realised that maybe there were other past clients who were experiencing something similar.
I hear it every day...
Web designers claiming to be SEO and online marketing experts....
SEO companies promising page 1 Google results in 12 months or you don't pay...
and kids straight out of uni or anyone with some basic knowledge on how to set up a Wordpress website putting themsevles out there as "web marketing experts".
No wonder small business owners are confused!
The good news is a lot of my old clients are coming back to me because they realise that I know how to do SEO and can get results.
They know I can help them generate leads to their business.
How does the saying go...
You don't know what you have lost until it's gone.....
If you are paying a lot on Google Adwords and not getting the return on investment you thought you would, or would like, then SEO is the the way to go.
I can help you set up an SEO campaign that gets your website to the top of the search results for a whole range of keywords that your customers use to find your products or services online.